Tuesday Morning Stir

By Erik Oster 

-Discover Los Angeles’ new in-house creative agency worked with Mistress’s production arm, Bastard, on its first spot, entitled “#EveryoneIsWelcome” (video above).

-BBDO Atlanta hired Craig Miller as group creative director and Marc Calamia as head of integrated production.

-Last month, Cutwater launched a “#StrengthHasNoGender” campaign for Brawny featuring a woman on the brand’s packaging in place of the usual bulky lumberjack. For the next phase of the effort, Ellen is getting in on the action.


-Pandora’s in-house team launched a digital and OOH campaign with production and media help from DigitasLBi.

-W+K global CCO Colleen DeCourcy argues that great creative needs to be risky. How many clients will read her post?

-A shocking survey found that consumers think pre-roll ads are “least interruptive” because they were totally going to watch the whole thing anyway.

-Fitzgerald & Co hired Greg Shumchenia as strategy director.