-Agency Something Massive launched this “Do Your Part(ner)” spot, for Plum Organics calling on parents to have more sex (so that they’ll have more babies and buy more baby food).
-WPP is launching a new health and wellness sub-holding company.
-AdAge weighs in on “How and When Brands Should Jump Into Trump-Charged Issues.”
-A new Harvard study found that women are less likely to apply for executive roles if they’ve been rejected in the past. Perhaps Audi can explain.
-Omnicom’s global revenue increased by 1.9% last year.
-OOH agency Lamar Advertising trolled P&G’s Marc Pritchard about viewability.
-Snapchat talks a big game on diversity, but its gender pay gap numbers probably won’t surprise you.
-Twitter is rolling out changes to its service to address safety and cyber bullying issues. So will Trump get to keep his account?
-Super Bowl ads are over #hashtags.