-Independent Scottish brewery Innis & Gunn launched a VR campaign (case study video above).
-Campaign ponders, “Do advertisers need to fall in love with print again?”
–Why do hipsters wear slippers? Advertising.
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-Adweek asks, “Which Brands Are Winning on Social Media in Rio?“
–Can agencies succeed at cranking out the sponsored content? More About Advertising isn’t so sure.
-The Drum shares “The story behind that Usain Bolt smiling photo.”
-The Guardian asks, “With Burger King’s Whopperrito, have we reached peak burrito?“