Tuesday Morning Stir

By Erik Oster 


-London agency Slack launched a new spot for Nivea inspired by Dostoyevsky’s novel The Double (video above).

-Adweek tours RPA’s Santa Monica office.

Vancouver’s Will won the creative/strategy account for Canadian retailer Marks, which had been with Sid Lee.

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-Digiday examines “Why agencies are at the 4A’s.”

Cannes named Shane Smith of Vice as its 2016 Media Person of the Year. We can only assume that Gavin McInnes responded by tweeting, #AlwaysTrump.

MSLGROUP Chicago is merging with Leo Burnett’s Reputation & Communications Practice to form a single integrated PR offering.

-LBB recaps SXSW 2016.

-Spotify is introducing a new mobile display ad format it claims guarantees viewability. 

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