– Saatchi & Saatchi/Interactive Solutions Poland and Saatchi & Saatchi Switzerland teamed up to create the first outdoor ad that can measure your temperature for Theraflu (video above).
-Adweek speaks with TBWA\Chiat\Day New York CEO Rob Schwartz “on the Future of Super Bowl Advertising.”
-GOP groups are spending over $1 million on Super Bowl broadcast ads.
-AOL claims to be testing a way to display consumer ratings about ads.
-JWT teamed up with wearable health tracking company Mio Global to provide clients with access to Mio’s new fitness technology, Personal Activity Intelligence.
-Adweek explores “How to Win the Super Bowl Without Spending $5 Million on a 30-Second Spot.”
-Mondelez sponsored a negative story on the Guardian about its rival Nestlé but claims it had no say in what the subject matter was.
-LBB talks with McCann Craft’s Sergio Lopez on “how integrated production can take Super Bowl advertising beyond the final whistle.”