–Brooklyn-based creative agency Madwell launched a new spot for Happy Family Organics (video above).
-The Wall Street Jorunal examines Badger & Winters pledge to not create ads objectifying women.
-Five-year-old marketplace lender SoFi is hoping a a 30-second Super Bowl spot can raise brand awareness.
-Bernie Sanders is running a nine-day Snapchat campaign in Iowa.
-Adweek explores “How Huy Fong Put Heat in a Bottle and Seared Sriracha Into Our Lives.”
-Coca-Cola global vice-president of creative, connections and digital, Rodolfo Echeverria says, “Happiness is overused in ads.”