-Aspiring Canadian director David Tenniswood‘s “Follow the Trail” is one of 50 semifinalists for the final installment of Doritos’ “Crash the Super Bowl” contest (video above).
-Adweek explores “How the Pillsbury Doughboy Has Stayed Fresh (Hoo Hoo!) for 70 Years.”
–Jemma Jones, Honda’s chief marketing officer in the U.K. says, “in 2015 brands were pushed to make bolder, riskier campaigns.”
–Cindy Gallop tells Medium, “I Get Very Annoyed When People Talk About The Mommy Track.”
–LeBron James signed a lifetime contract with Nike that is “the largest financial arrangement between an athlete and Nike in the company’s 44-year history.”
-IBM pulled its “#HackAHairDryer” campaign following social media backlash, accusations fo sexism.
-Adweek asks, “ What Can You Learn From 2015’s Most Viral Billboard?“