-Publicis launched “#EndMommyWars” for Similac (video above).
-Campaign tackles “12 ‘myths’ of Christmas marketing.”
–Jon Davie, U.K. CEO at digital marketing agency Zone explains “If you invest in content marketing, you have to invest in understanding how that content performs.”
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-BrandRepublic explores “Five things we can learn from Chinese digital firms.”
-Digiday talks with Lean Cuisine director of marketing Julie Lehman on the brand’s shifted strategy.
-VML London launched Bentley Inspirator for Bentley Motors, an app that creates personalized car designs.
-The Ad Contrarian asks, “Will The ANA Investigation Become A Stunt?”
-Adweek presents “a Buyer’s Guide to Ad Targeting on 8 Social Platforms.”