Tuesday Morning Stir

By Erik Oster 

-Rothco launched “Big Can Be Good” for Tesco Ireland (video above).

The Association of National Advertisers hired fact-finding firms Ebiquity and K2 Intelligence to investigate media rebates

French TV station France 3 pulled its anti-sexism ad for being sexist


-The Martin Agency creative directors Steve Bassett and Wade Alger reveal the secrets of the agency’s long-running Geico campaign

-Pittsburgh agency Brunner was named agency of record for Mitsubishi Electric.

-eMarketer released a new report, “Social Advertising Effectiveness Scorecard: Industry Execs Grade the Leading Platforms.”

-Bloomberg lists “Four Reasons McDonald’s All-Day Breakfast Is A Headache for Franchisees.”

-Grey Worldwide CCO Tor Myhren explains “how to create an international incident from a global campaign.”