-Rothco launched “Big Can Be Good” for Tesco Ireland (video above).
–The Association of National Advertisers hired fact-finding firms Ebiquity and K2 Intelligence to investigate media rebates.
–French TV station France 3 pulled its anti-sexism ad for being sexist.
-The Martin Agency creative directors Steve Bassett and Wade Alger reveal the secrets of the agency’s long-running Geico campaign.
-Pittsburgh agency Brunner was named agency of record for Mitsubishi Electric.
-eMarketer released a new report, “Social Advertising Effectiveness Scorecard: Industry Execs Grade the Leading Platforms.”
-Bloomberg lists “Four Reasons McDonald’s All-Day Breakfast Is A Headache for Franchisees.”
-Grey Worldwide CCO Tor Myhren explains “how to create an international incident from a global campaign.”