Tuesday Morning Stir

By Erik Oster 

-Leo Burnett India launched a new campaign for online ethnic store Craftszilla (video above). 

-This year, “talent” is Advertising Week’s big focus.


-More About Advertising explains “why we don’t trust the media (and some ads).”

-Leo Burnett London and OMD U.K. launched McDonald’s largest quality and food provenance marketing campaign to date.

-Adweek shares “Three Takeaways from Trevor Noah’s Daily Show Debut.”

 -iProspect U.K. vice president of paid search Richard Lamb calls Google’s Customer Match “A bold step and good news for paid search.”

-AdAge explains why “Cable Ratings Declines Don’t Mean Doom and Gloom for Advertising…Yet.”

-Nielsen claims total audience measurement will arrive by the end of the year.