Tuesday Morning Stir

By Kiran Aditham 

-IPG-owned sports/entertainment agency Octagon is expanding into music marketing with the acquisition of London-based FRUKT Communications. link

-Hearst Digital Media has formed a partnership with mobile ad platform, Sprout.

-Apple and Google will now meet with New York Senator Chuck Schumer over privacy issues. link

-Meanwhile, reports are swirling that Yahoo may lay off “thousands.” link

-And while we’re on it, at least one site finds Microsoft’s new IE9 commercial “impressive” (above). link

-Are State Farm and Allstate eclipsing Geico and Progressive when it comes to consumer perception? link

 

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