TruGreen Names Brownstein Group Its Agency of Record

By Minda Smiley 

Lawn care company TruGreen has named Philadelphia-based Brownstein Group as its brand strategy and creative agency of record following a review.

The agency will be tasked with growing TruGreen’s business through “best-in-class” customer service and innovative digital solutions.

Additionally, Brownstein Group will be responsible for providing ongoing leadership on national marketing initiatives with integrated services including advertising, digital and public relations. 


“We sought an agency that could understand our audience, develop and test value propositions, and bring bold, creative ideas that will drive business growth,” Anthony Conversa, TruGreen’s chief growth officer, said in a statement. “We have ambitious goals, and Brownstein Group demonstrated its ability to not only deliver across all our needs but to pivot with us as we spearhead a customer-centered transformation of the lawn care business.”

Based in Memphis, Tennessee, TruGreen operates 260 branches and 35 franchise locations across the U.S. and Canada.

“Brownstein Group will work alongside the TruGreen team as an extension of their business, building upon their trade expertise with our creative talent, strategic approach, and research capabilities,” Marc Brownstein, president and CEO of Brownstein Group, said in a statement. “Through this multiyear, national partnership, we’ll address modern business challenges and collaborate with a category leader to reimagine not just its marketing program, but its product suite and customer experience.”