This week marks the first anniversary of Tiger Woods’ now ex-wife chasing him with a golf club and eventually using it as a an object of destruction to break Woods out of his crashed Escalade. So, is it mere coincidence, or can we read more into Nike Golf’s SQ Machspeed driver looking like some mythical beast from the depths of hell in this spot from Trollbäck + Company?
No, the SQ Machspeed probably isn’t the best holiday gift for a parent with an anger management problem, and it’s pretty obvious why Nike didn’t ask Woods to make a cameo in this commercial. Also, consider that while the club looks dangerous in this spot, are people buying golf clubs for their fear factor? Think about it. Tees cost money, and destroying 18 or more of them in a round of golf does add up over time.
Mark the 2010 holiday season as the first time someone robs a Wal-Mart with a golf club. Be suspicious of those wearing plaid pants and sweater vests. Credits after the jump.
Trollbäck & Company:
Creative Director: Joe Wright
Art Director: Christina Rüegg
Designer/Animator: Peter Alfano
3D Animator: Justin Zurrow
2D Animator: Tyler Bowers
Producer: Erica Hirshfeld
Sound: Sacred Noise (Michael Montes)