Tribal DDB SF Snags Planning Director Mike Casey from BBDO West

By Matt Van Hoven 

DDB San Fran just picked up Planning Director Mike Casey, who’s leaving BBDO West in his wake. Although BBDO recently picked up Harrah’s, they lost Mistubishi, KFC Malaysia and the Golf Association all in a matter of weeks. Plenty of reason for a person to want to move on.

BBDO West is ECD Jim Lesser’s shop, and we’re told “there’s a life after Mitsubishi, a good life.”


So what’s Mike got in his future? Working with Mike Follett, New York based head of planning for North America to create strategies for big ideas and their placement in new media. Something smells fishy &#151 anyone’s best guess as to what’s going on &#151 but with CEO Matt Freeman’s departure, leadership is at the top of the shit priority list.