AT&T has selected Translation as its agency partner to promote its partnership with the NBA, according to a source with knowledge of the matter.
After this post went live yesterday, another source contradicted this information and said that a decision has not yet been announced publicly.
AT&T entered into a multi-year deal to serve as the NBA’s official wireless sponsor back in February, a designation that had previously belonged to Verizon. According to multiple parties, a competitive review for this business included several other shops. A source close to the matter says that BBDO, which serves as AT&T’s agency of record was not involved in the review, which was limited to agencies that work on NBA brands. BBDO referred a request for comment to the client. AT&T has yet to respond to a request for comment.
Client representatives have not yet responded to requests for comment on the news, and the size of the remit is unclear at this time.