Wow, has it really been a year since we last officially heard word from TracyLocke? Time flies, but anyhow, we’ve received word from sources familiar with the matter that the agency did let go of a few staffers in the creative department at its Dallas HQ. Among those that have been affected are Todd Connelley, who had spent the last three years at TracyLocke as a creative director on HP retail business, 10-year TL vet Candace Peterson, who most recently served as ECD, global consumer management, and director of creative services Kimm Daulton.
From what sources are telling us, TracyLocke’s creative department was becoming “top-heavy” and so, it was time to undergo the old “restructuring” based on client needs and where the business was headed. No exact or approximate numbers of total creatives affected were revealed.