Toshiba Laptop Business in Review

By Kiran Aditham 

We’ve been told by reliable sources that the Toshiba laptop account is currently in review. From what our sources are saying, the brand is looking at both East and West Coast shops though which ones exactly weren’t revealed. Toshiba’s laptop biz has been handled for the last 4 1/2 years by Wunderman. Sources tell us that with this news, coupled with the losses of Dell and Dr. Pepper Snapple Group, Y&R’s San Francisco one of Y&R’s West Coast operations could be shuttered–though it’s still a bit early to hammer the nail in the coffin at this point. We’re reaching out to Toshiba to get more info on this matter. Stay tuned…

Update: According to our source, they’ve collapsed Y&R Irvine and Y&R SF under SF leadership. Wunderman SF and Wunderman Irvine have been collapsed under Irvine leadership.


Update 2: The Y&R camp tells us thatSan Fran and Irvine are “doing just fine. SF has major accts like Chevron and SunGard; Irvine has Mattel and Jenny Craig, among others.”

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