Erik Proulx might be the next American advertising hero of our time. Wait, was there ever one before him? The former Arnold adman has given us PleaseFeedTheAnimals dot com, a site for the recently unemployed ad-person and Lemonade, a documentary following the lives of 15 aderati who have made new lives for themselves after being laid. off.
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Proulx (pronounced “proo”) spoke about the movie today on The Menu. The film is tentatively set to debut in October, says Proux, but he isn’t exactly sure because at a total cost of zero, it’s hard to pin an editor down.
Regarding the major headlines, Proulx worries that the Razorfish/Publicis story could result in another dearth of creativity. It’s a good listen.
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