Today on the Menu: Atlantic Publisher Jay Lauf on How His Brand Sells

When your publication is 152 years old, and the second longest (contiguously) running magazine in the country, it’s easy to rest on your laurels. But for Atlantic Publisher Jay Lauf (today’s guest), staying relevant requires more than just providing relevant content. And following a trend that in many cases has made or broken just-born media entities, presenting that material in relevant ways is of equal importance.

Enter AtlanticWire.com, a site housing all the top-minded conversations on the most important news of the day. It’s a foray into new media that, when coupled with pieces from Rachel Maddow, Joe Klein, David Brooks, Charles Krauthammer and others, offers a one-stop for in-depth thinking.

The show was guest-hosted by Fishbowl New York editor Amanda Ernst. You can listen to all the past podcasts archived at mediabistro.com or download episodes for free on iTunes.

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