Time to Make That James Brown Music Video You’ve Been Putting Off

By Bob Marshall 

From Saatchi & Saatchi and Genero.tv comes a new contest for filmmakers that honors the late “The Hardest Working Man in Show Business,” James Brown.

In May, iTunes re-released Brown’s entire catalog, and his famous Live at the Apollo performance will see a re-issue later this year. In celebration, Saatchi and Genero.tv are challenging aspiring filmmakers to create a music video for one of four of Brown’s most songs, “It’s a Man’s Man’s Man’s World,” “Sex Machine,” “Papa’s Got a Brand New Bag” and “I Try.” Now, if this was my music video contest (which it’s not), I would totally replace “I Try” with “I Got the Feelin’,” but that’s why I don’t make the big bucks.


Entrants have until Monday, July 16 to record and upload their video, which will be judged by panelists from Saatchi, Genero.tv, BUG, and Universal Music. The finalists will receive $4,000, and the grand prize winner will get an opportunity to work on a project in a “key office” around the Saatchi & Saatchi global network.

Get more info and see the current entries at Genero.tv’s website here. And, of course, here’s some James Brown to help kick you off into the weekend. Also, PRO TIP: Whenever you have to clean your house or apartment in preparation for company, James Brown’s 20 All-Time Greatest Hits! is the way to go.