Tierney Commissions Real Art for Trees…and TD Bank

By Patrick Coffee 

Even fine artists need corporate sponsors.

In a campaign to promote client TD Bank, Philadelphia’s Tierney commissioned a series of works from nationally exhibited, New York-based artists with the collaboration of Bridgette Mayer Gallery. The artists, who work across mediums, were each asked to produce original tree-themed pieces.

Here’s one from Federico Herrero, who has three works in the Guggenheim:

Art for Trees 1

The purpose of the campaign is to promote MillionTreesNYC, an eco-initiative describing itself as “a public-private partnership between NYRP & NYC Parks” that aims to plant one million new trees in the city by the end of 2015 — with the blessings of one Bette Midler.

The release tells us that the bank “will turn the majority of its New York City storefronts into micro art galleries” and host “pop-up” displays in Grand Central and the Waldorf Astoria. The originals will be for sale and 22,000 posters will be given out for free.

From photographer Sharon Harper, whose works sit in the MoMA and the Whitney:

Art for Trees 7

By multimedia artist Ivan Stojakovic:

Art for Trees 5

Painter Elizabeth Whalley:

Art for Trees 6

A Phillippa Lawrence piece:

Art for Trees 2

A woodcut by Julie Goldstein:

Art for Trees 4

…and an oil by Clara Fialho.

Art for Trees 3

So…inspiration for art directors?