Thursday Stir

By Kyle O'Brien 

-Subaru Canada is digging into winter with its latest spot. An ad for the new Subaru Outback and Forester from Zulu Alpha Kilo shows drivers facing the worst that winter can throw at them, from snowy and icy mountain roads to treacherous brushes with big trucks. The action culminates when the two cars pass each other, each driver knowing that their auto has delivered them safely through the harsh conditions.

Agence Rinaldi handled the Quebec market creative and OMD was behind the media planning and buying.

-Adweek talked with Publicis global chief strategy officer and Publicis New York CEO Carly Serrano about what convergence in the ad industry looks like in 2022.

-Periscope hired Mike Caguin away from fellow Minneapolis agency Colle McVoy to be its new CCO.

-Walgreens CMO Patrick McLean is the latest chief marketing officer to step down from the role.

-McCann Worldgroup has promoted Simon Sikorski to global chief executive of its production arm named Craft—and it has also hired Ben Clark as its chief production officer for EMEA.

-Warehouse retailer Sam’s Club is making its Super Bowl debut in 2022 with a 30-second spot featuring actor Kevin Hart.

-The latest Adweek podcast addresses why ’90s nostalgia is such a potent marketing force.

-The Drum posted its ads of the week, with creative from Gucci, Twitter, Nike and Tesco.