-Sure, it may feel like a Nike ad with antiperspirant, but we happen to like Kevin Durant very much. It’s new Degree work from BBDO, and connected to the brand’s #KeepMoving commitment with the Brooklyn Nets star.
Covid-19 closed many community and rec centers. The brand and Kevin Durant Charity Foundation stepped in to donate $1 million to sports programs and rec centers in some of the hardest-hit communities nationwide. The grant helped more than 100,000 kids #KeepMoving and enabled 10 local organizations nationwide to stay funded.
-WPP went out and got themselves a new CCO, McCann’s Rob Reilly.
-Google is now the proud owner of Fitbit.
–Vizeum gets folded into iProspect.
-This may be one of the more underground agency awards out there, but it looks really cool. The Ad World Masters uses AI and a robust formula to come up with its annual rankings. It’s a heck of a way to get more shops on your radar.
–Ace Metrix snapped up by iSpot to beef up TV ad measurement tech.
-Ikea bought a Georgia forest. Here’s why.