-We love Keke Palmer. We could listen to her read anything. And, lucky for us all, she’s reading the (faux) hidden fine print—all of those little tricks—found in credit card statements for Affirm. The spot came from agency Bokeh. The brand is dropping some coin, too. The best 100 fine print readings get $10,000 each. Fire up that Shakespeare elective from college, folks. Other ads in the campaign feature Hasan Minhaj and Whitney Cummings.
–Ogilvy poaches Devika Bulchandani as its North America CEO.
–M&C Saatchi’s founders step down as it looks to move past its accounting scandal.
-There’s a new DTC dog food on the block. Bezzie (we dig the name, too) was the brainchild of Burns Group and its client MMM Consumer Brands, which came up with the whole schmear: positioning, name, brand identity, including logo, color palette, typography, outer packaging, and the unboxing experience.
-If you have an hour to burn, former Nike, Jordan and Converse designer Michael DiTullo breaks down the terminology and components of footwear design. It’s really good.
-The consultancies and firms feeding the in-house agency beast.
-Nintendo wants brands to lay off of politics in Animal Crossing.