-Smuggler director Samantha Scaffidi recut and recontexutalized the “Bound” PSA on domestic violence for Healing TREE to reflect the realities faced by domestic violence victims during the coronavirus pandemic. The PSA is set to a song by Irish musician Mick Flannery and concludes by informing viewers that advocates are available to talk 24/7 at Women’s Aid.
“Hauntingly enough, the image we shot two years ago feels more relevant to the current affairs than it did at that time,” Scaffidi said in a statement which ran in LBB. “I’m thankful it has found a home with Mick and I’s joint effort to bring about awareness and raise funds in Ireland. I believe the song and the film found each other in a way that I could have not predicted. All united for an important cause.”
–Agency pros share advice for new grads entering the industry.
–Consumers want ads during the pandemic to be hopeful and supportive, according to PepsiCo Beverages North America CMO Greg Lyons.
-PepsiCo-owned U.K. crisps brand Walkers launched a review, ending its 22-year relationship with AMV BBDO.
-PepsiCo is taking a regional strategy to increasing its ad spending back to “normal” levels.
–Havas U.K.’s reopening strategy will include face masks, a 50-person entry limit per hour, temperature checks and one-way stairs.
-Brands need to be thoughtful about their reopening ad strategy, The Drum cautions.