Thursday Odds and Ends

By Kiran Aditham 

-Lars Bastholm could very well be Ogilvy New York’s next CCO. link

Fast Company: The U.S. brand with the greatest social currency is JetBlue. link


-22squared, which was recently appointed as AOR for Baskin-Robbins, debuts an animated spot for the brand that was executed by production studio Nathan Love (above). link

-The New York Times Company sent a cease-and-desist letter to the marketing director at Dow Jones over a recent Wall Street Journal advertisement. link

-AdMob launches iPad ads. link

-Big Tobacco firms are suing NYC, claiming that the city’s anti-smoking posters go too far. link

-Clive Maclean was named CEO of Euro RSCG 4D Discovery.

-100+ Twitter statistics leads to infographic overload. link

-MTV launched Posted, an umbrella name for a trio of standalone sites that will let fans track their fave artists’ social media activities. AT&T will serve as official sponsor and is using the Posted launch to debut a new custom ad unit. link

-Optimedia US was named media AOR for homeopathy brand Boiron.

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