Thursday Odds and Ends

By Erik Oster 

-PPK launched this “Back Together” spot for the Florida Lottery (video above). The agency won general market advertising duties in June of 2016, following a controversial review.

-Large and mid-sized companies are moving away from holding company media agencies.

-SI Newhouse School of Public Communications advertising professor Brian Sheehan says, “Advertisers Need to Stop Chasing Engagement and Get Back to Focusing on Awareness.”

-The Drum talks with The New York Times director of programmatic advertising Sara Badler.

-PIA Agency executive creative director David Clark discusses feeling like a “Token Black Creative” and the benefits of finding an agency where that isn’t the case.

Sara EolinKlaus Obermeyer and Ken Arlidge are launching Rocket Films in New York and Los Angeles.