-Marriott looks to drum up social buzz with its upside down “#MGravityRoom” (video above).
–Canadian coffee-and-doughnut chain Tim Horton’s appointed independent agency Horizon Media as its U.S. media agency of record.
–The Advertising Association named former DDB London CEO Stephen Woodford as its new chief executive.
-Industry veteran George Parker explains “how I narrowly avoided a watery grave – making a biscuit commercial.”
–Chrissy Teigen weighs in on FTC disclosure requirements.
-The Maple Guild appointed Washington, D.C.-based agency LMO as its agency of record.