Thursday Odds and Ends

By Erik Oster 

International calling app Rebtel’s new campaign (video above) is all about how much the tech company hates advertising (though it was created in-house and no staffers have actually worked at creative agencies).

-MediaCom won big in Sony’s global media review.

-IBM acquired Resource/Ammirati for an undisclosed amount. 


Isobar and DigitasLBi veteran Jennifer Poirier joined Boston-based agency Genuine as senior vice president, client services

-Global marketing services network Engine Group launched standalone content creation and distribution offering  Moment Studio.

Visit KC, Kansas City’s economic development organization dedicated to tourism, retained integrated travel marketing company MMGY Global as its marketing agency of record. 

-According to the IPA’s 2015 Agency Census, media agencies drove overall advertising industry growth of 1.9 per cent in 2015.

Shanghai’s BSUR (“be as you are”) named veteran CD Paul Falla (BBDO, Saatchi & Saatchi, TBWA) as its first creative director.