Thursday Odds and Ends

By Erik Oster 

Mike’s Harder Lemonade teamed up with Crackle for its upcoming stop-motion animation series Supermansion (video above).

-Metallica teamed up with Budweiser to release a branded beer in Canada.


-Agencies are holding Snapchat challenges to get their employees to embrace the platform.

-Ohio full-service agency Northlich named Jonathan Richman as partner, chief brand officer

-AMV BBDO hired Sarah Goodchild to run its new experiential, events and live broadcast unit.

MUH-TAY-ZIK HOF-FER will handle media for OXO and The Munchery.

-Carnival Cruise Lines appointed SapientNitro as its lead digital experience agency.

-Tahiti Tourisme named MeringCarson as its first global communications agency following a review.