–Mike’s Harder Lemonade teamed up with Crackle for its upcoming stop-motion animation series Supermansion (video above).
-Metallica teamed up with Budweiser to release a branded beer in Canada.
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-Agencies are holding Snapchat challenges to get their employees to embrace the platform.
-Ohio full-service agency Northlich named Jonathan Richman as partner, chief brand officer.
-AMV BBDO hired Sarah Goodchild to run its new experiential, events and live broadcast unit.
–MUH-TAY-ZIK HOF-FER will handle media for OXO and The Munchery.
-Carnival Cruise Lines appointed SapientNitro as its lead digital experience agency.
-Tahiti Tourisme named MeringCarson as its first global communications agency following a review.