-Saatchi & Saatchi, Iris and Dare are the first parties to attach Sony’s, um, bold new brand message to a campaign, which will promote new Sony Ericsson handsets. link
-A federal court dismissed a woman’s lawsuit against Yahoo that claimed her searches led to “distasteful” results like Cialis advertising and porn. link
-Woody Harrelson kicking ass in a zombie wasteland hasn’t made us this happy for blood since Shaun of the Dead. link
-Publicis Groupe has acquired a majority stake in the Women’s Forum for the Economy and Society. link
-Government higher-ups like Department of Homeland Security Secretary Janet Napolitano, The Ad Council President/CEO Peggy Conlon and The American Red Cross have joined forces to launch Ready New York City, a PSA campaign designed to teach New Yorkers how not to lose their shit in an emergency. link
-Pizza “The Hut” Hut is looking to complete your evening by teaming with online film/TV aggregator blinkbox.com to offer discounted films when users order a pie. link
-YouTube in discussions to tap into the movie rental biz. link
-Online community/social media hub SuperFan.com has launched a Facebook app called “Battles,” which lets your favorite brands, teams, celebs, etc. go toe-to-toe. link
-Joseph Jaffe wants RFPs to RIP. link
-Mobile ad spending to top $13 billion by 2013. link
-Kelly Reeves, the gal behind the site Urlesque is declaring a one-day moratorium on viral vids starring cats. link
More: “Wednesday Odds and Ends”