-JWT Folk created a rugby ball representing the diversity of Ireland as part of its “#TeamOfUs” campaign for Vodafone (video above).
“We wanted to show how rugby could unite people in a modern, diverse Ireland, and we wanted to do this in an original, innovative way. So we created a rugby ball that quite literally carries the Irish national identity on it – from every corner of Ireland,” JWT Folk creative partner Karl Waters said in a statement.
–Dentsu’s iProspect acquired Los Angeles agency MuteSix, which has built a reputation working with DTC brands and crafting social media campaigns.
-The Animal Legal Defense Fund is suing Oregoan dairy brand Tillamook for deceptive marketing, claiming the company misleads consumers about the sourcing of its milk.
–General Mills creative lead Bill Roden is out in the middle of the company’s contentious creative review.
-YouTube is preparing to introduce a new site for children’s content.
-Facebook strengthened its rules for political ads ahead of the 2020 election, but there’s still a loophole.
-As the companies pursue a merger, Philip Morris and Altria are beginning to discuss how to brand the combined entity.
-New York agency o2kl, which specializes in considered purchases, products and services, hired Benjamin Weisman from PureRed as experience design director.