Thursday Morning Stir

By Erik Oster Comment


-180 Kingsday mocks exercise fads in its “HyperTrain” campaign for Italian denim brand Replay (video above).

-Ogilvy CEO John Seifert told staff in a memo that the agency will continue to work with Customs and Border Protection.

-Private equity firms Berggruen Holdings and Sleeping Bear Capital acquired a majority stake in Los Angeles hybrid creative agency/consultancy Phenomenon.

Martin Sorrell shared some harsh criticism for holding companies’ data strategies, with the exception of Dentsu.

-Designer Jessica Walsh, co-founder and creative director of New York design firm Sagmeister & Walsh, founded a new agency called &Walsh.

Audio ads are coming to Alexa. But not for prime members!

-Unilever says its move to more data-driven digital marketing has improved its ROI.

-German digital agency Plan.Net Group hired Michael Kutschinski as CCO. He replaces Markus Maczey, who is moving into a role as managing director of the newly established Serviceplan Campaign X.

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