-M/H VCCP and Audi teamed up with Sony Pictures to present a look at Peter Parker’s high school life with this “Science Fair” short also promoting the upcoming Spider Man: Homecoming (video above).
-Sprite is shelving “Obey Your Thirst” after 25 years as it updates its hip-hop marketing.
-The NRA’s former agency partner, Ackerman McQueen, claimed it could shut down NRA TV and other promotional services if the NRA doesn’t post a $3 million line of credit.
-Samsung global CMO Younghee Lee is pessimistic about influencer marketing. Aren’t we all?
-P&G CMO Marc Pritchard said the company’s agencies have “raised their game.”
-LBB collected every film from Saatchi & Saatchi’s New Creator Showcase at Cannes.
-Unilever is dropping its individual agency relationships in favor of holding company-wide arrangements.
-Unilever CEO Alan Jope says brands need to follow through cause-based advertising with meaningful action rather than “woke-washing.”
-Ad Contrarian Bob Hoffman commends the brave ad professionals saving the industry by “hanging out on yachts and gulping putrid rosé.”