Thursday Morning Stir

By Erik Oster 

-In Cutwater’s “Banker Robbers” ad for Axos Bank, the bank robs you (video above).

-72andSunny laid off five percent of its U.S. staff.

-iCrossing hired Chris Apostle as chief media officer, replacing the outgoing Jeff Ratner.


-TBWA Stockholm copywriter Lina Franzon and Volt in Stockholm art director Johanna Johansson launched a global search engine for finding women in the ad industry.

-Diageo CMO Syl Saller shared how Diageo’s agency partners responded when she sent them a letter asking for their diversity and pay gap statistics.

-Edible Arrangements appointed T3 as its lead digital agency.

-Cashmere CCO Ryan Ford says that “‘Multicultural is the new general market.”

-Entertainment marketing agency Mob Scene hired Josh Beaumont and Chris Nesheim as creative directors.