Thursday Morning Stir

By Erik Oster 

-Legwork reveals “The Secret to Flannel” in a new animated spot for L.L. Bean (video above)

-MDC Partners is integrating social content shop Attention into media agency Assembly.

-Hill Holliday promoted Dave Bolger to chief media officer for Trilia Media, Lindsay Blanch to head of decision science and Khari Streeter to executive vice president, director of production.


-360i chief strategy officer Raig Adolfo claims the “real magic” happens when the creative brief.

Instagram Stories are the latest thing to be called “The future of online advertising.”

-An ad for Israeli brand Hoodies starring Bar Rafaeli is being criticized as islamophobic.

-Los Angeles independent agency Mistress hired creative duo “Mister,” also known as  art director Michelle “Miche” Sieg and copywriter Rose Chirillo.