Thursday Morning Stir

By Erik Oster 

-U.K. department store Selfridges launched its first campaign in four years with this surreal, 60-second in-house “Radical Luxury” spot (video above).

-WPP co-COO Mark Read reassured staff in a post-Sorrell memo.

-Meanwhile, MediaCom CEO Stephen Allen says some staffers feel “liberated” by Martin’s departure. Ouch! (h/t MAA)

-Best of luck to the agency tasked with promoting Kraft-Heinz’s new “mayochup.

-This NYT story on Facebook’s relationship with agencies and brands is worth reading for the headline alone.

-Grey New York launched a campaign hyping Volvo’s new car subscription service.

-YouTube asked 13 agencies to reimagine fairytales in new adaptations.

-Saatchi & Saatchi London revamped its leadership lineup, naming Sam Hawkey as chief operating officer Larissa Vince as managing director.

-Havas is expanding its Havas Village office in Sydney to include all of its agencies.

-Leo Burnett chairman Mark Tutssel discusses applying lessons from sports to advertising.