Thursday Morning Stir

By Patrick Coffee 

-Problem gambling is no joke, as Northlich makes clear in this new spot for the Ohio Gambling Commission (full campaign at The Drum).

-Christmas sales this year were the best they’ve been in a decade. But investors still punished your retail clients like Macy’s and J.C. Penney.

-Take note, media agencies: one publisher tells Digiday “we’re all at the behest of Facebook and their constant experimentation.”

-Meanwhile, Ad Contrarian has no confidence in the social network’s ability to regulate its primary source of revenue.

-Dentsu Aegis Network acquired Michigan digital agency HelloWorld, which will be folded into Merkle.

-Why are so many creative people following Dr. Frasier Crane to settle in Seattle? The Drum’s Doug Zanger explains his hometown’s appeal.

-Media shop Fetch responded to client Uber’s ad fraud lawsuit by filing a suit of its own, accusing the ride share giant of refusing to pay agency invoices.

-Droga5 created the new 25th anniversary logos for UFC or Ultimate Fighting Championship ahead of a 2018 campaign. The two organizations share a parent company in WME|IMG.