-Leo Burnett Chicago brings Nintendo to the Super Bowl for the first time with its big game spot for the Nintendo Switch and launch title The Legend of Zelda: Breath of the Wild (video above).
-Adweek lists “12 Underrated Super Bowl Ads From the Past 12 Years.”
-Colle + McVoy CCO Mike Caguin talks about his favorite Super Bowl ad.
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-McCann North American CCO Eric Silver also weighs in with his favorites.
-Hotel brands Novotel and Mercure appointed Doner London as lead creative agency in the U.K.
-Favro co-founder Patric Palm explains “3 Ways Creative Agencies Can Overcome the Dark Side of Open Offices.”
Chris Allieri, founder of New York-based consultancy Mulberry & Astor asks “Will Hashtagtivism Disrupt Your Business?“