Thursday Morning Stir

By Erik Oster 

-New England Patriots quarterback/deflation enthusiast Tom Brady wakes up and brushes his teeth in this “Brady Everyday” spot promoting Intel’s 360-degree replay technology (video above).

-Starcom USA hired Robert Harwood-Matthews as executive vice president, managing director to lead its Samsung account.

-GM will bring Buick back to the Super Bowl this year with a spot from Engage M1, the agency formed by the merger of DigitasLBi Detroit and Leo Burnett Detroit last summer.

-Study finds last year’s Super Bowl ads tried way, way too hard to be funny.

-Econsultancy thinks Ben & Jerry’s has great copywriting. Their ice cream is pretty good, too.

-Credos found that less than 25% of U.K. agencies think Brexit will offer opportunities for international growth.

-AW360 lists “5 Ad Startups That Lit Up the Strip at CES.”

Willow, maker of “the first all-in-one breast pump” appointed Brooklyn-based Madwell as its creative agency of record.