-Budweiser aired a spot from the 80s featuring announcer Harry Caray following the Cubs’ World Series win and also launched an online spot from VaynerMedia piecing together audio clips of Caray to make it sound like he was calling the Cubs’ win (video above).
-Why are the NFL’s ratings down?
-In 1987, a Heineken retailer managed to spread a rumor that Corona contained human urine.
-Facebook made over $7 billion in revenue last quarter.
-Digiday takes a look “Inside Snapchat’s pricey pitch to advertisers.”
-Ogilvy & Mather is launching a “We Help You Make It” campaign for Ikea.
-Facebook has totes maxed out its ad load, bro. We think maybe this is a good thing.
-LBB talks with Leo Burnett Warsaw head of planning, deputy managing director Adam Nowakowski about “The New Midlife Consumer.” Apparently there’s a reason to target a demographic aside from millenials.