Thursday Morning Stir

By Erik Oster 

-Cause + Effect launched a new digital campaign for Hulu starring Aubrey Plaza (video above).

-Diageo credited its decision to reduce marketing spend with a 1.8 per cent rise in sales.

U.K. creative director Floyd Hayes is offering free ideas developed throughout his 16-year career to whoever wants them. He’ll post a new one on his website every day.


-BrandRepublic speaks with Anomaly head of operations Nicky Russell about being a mother in the ad industry. 

-New York-area retail veterans Ronny Shmoel and Albert Liniado plan to bring back Circuit City

-Wendy’s is investigating a possible credit card data breach.

-Companies worry that associating with a Trump-led Republican National Convention this summer could hurt their brands.

-The beer industry is wary of the rise of the legal cannabis