–Justin Feinstein creates this spec spot for Choice Hotels (video above).
-Adweek explores how brands celebrated Back to the Future Day.
-A report released by Distil Networks in collaboration with the Interactive Advertising Bureau estimates that $18.5 billion will be lost to ad fraud in 2015.
-Publicis Groupe cut its full-year sales outlook today.
-YouTube confirmed that any “partner” creators who don’t agree to the terms of its revenue share deal for YouTube Red will have their videos hidden from public view.
-Morrisons kicked off talks with agencies in its creative review.
-Yahoo sold out ad space for its NFL game live-stream.
-Business Insider examines “The Alleged Betrayal At The Heart Of Snapchat.”