Thursday Morning Stir

By Erik Oster 

Justin Feinstein creates this spec spot for Choice Hotels (video above).

-Adweek explores how brands celebrated Back to the Future Day.

-A report released by Distil Networks in collaboration with the Interactive Advertising Bureau estimates that $18.5 billion will be lost to ad fraud in 2015


-Publicis Groupe cut its full-year sales outlook today. 

-YouTube confirmed that any “partner” creators who don’t agree to the terms of its revenue share deal for YouTube Red will have their videos hidden from public view.

-Morrisons kicked off talks with agencies in its creative review.

-Yahoo sold out ad space for its NFL game live-stream.

-Business Insider examines “The Alleged Betrayal At The Heart Of Snapchat.”