-Moe’s Southwest Grill released “Chip Guitars Rock!” in celebration of its Quesopalooza free queso day (video above).
-Campaign examines the creative arms race at media agencies.
-Altice acquired Cablevision for $17.7 billion.
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-Facebook will start allowing advertisers to use a third-party to measure ad viewability on the platform.
-Marketing asks “Why are we so scared to question creative for poor ad performance online?”
–Mullen Lowe Group is considering launching a media arm in the U.K. and hired Jonathan Fowles as chief media officer.
-Adidas launched a global review for an agency to engage existing customers and handle some digital activity.
-Ad blocking apps are numbers one and four on the iPhone App Store Chart.