Thursday Morning Stir

By Erik Oster 

-Bar-B-Q Plaza’s “The Waiter’s Mom” is the latest Thai tearjerker ad (video above).

-AT&T claims that the ads injected into its free wi-fi at Dulles and Reagan National airports was a test.

-Global fashion e-commerce platform Lyst appointed Anomaly to its global account following a review


-Insiders discuss the trend of hard-hitting charity campaigns.

-Heineken turned London landmark Somerset House into a virtual rugby stadium to celebrate its rugby World Cup sponsorship.

-Digiday lists “10 agency Instagram accounts worth checking out.”

-iCrossing U.K. named Mark Iremonger as CEO.

-WPP’s GroupM reached a deal to gain “unprecedented access” to BuzzFeed’s creative and data assets.