-Portland digital agency Instrument released an anthemic ad for the REMIND app, designed to help teachers stay in touch with students and parents (video above).
-Ottawa agency McMillan created an 8 bit-video game called Interns simulating the intern experience. “We didn’t want our interns…to feel unprepared or unappreciated, the agency told Adweek, “so we created an 8-bit video game that featured them as playable characters.”
-Twitter dropped its 140-character limit on direct messages.
-Diageo selected Anomaly London to handle global creative duties for Gordon’s.
-The Drum asks, “Should more marketers use ‘dreamvertising’?”
-Bic apologized for its sexist Women’s Day tweet.
-Digiday shares “What agency execs are reading on the beach.”
-A new study by Utah-based supplier of project management software Workfront found that 80 percent of marketers feel overloaded and understaffed.