Thursday Morning Stir

By Erik Oster 

-Iris and digital production company MediaMonks created the “Ultimate Immersive Mentoring experience”for Johnnie Walker Blue Label (video above).

-MTV head of programming Susanne Daniels left to take on the newly-created role of vice president, YouTube originals.


-Digital agency Zone is launching a “Lets Cookalong” YouTube series for Tesco.

-McCann New York is helping the New York Lottery search for a missing Cash4Life winner.

-Bloomberg reports that “Advertisers lose $895 million per year to invisible fraud within mobile apps.”

-Adweek speaks with The Mindy Project’s Mindy Kaling about moving from a major network to Hulu.

-Mayor Bill de Blasio halted his plan to cap the number of Uber drivers in New York.

-Adweek counts down “The 12 Most Viral Ads of 2015 (So Far).”