-Iris and digital production company MediaMonks created the “Ultimate Immersive Mentoring experience”for Johnnie Walker Blue Label (video above).
-MTV head of programming Susanne Daniels left to take on the newly-created role of vice president, YouTube originals.
-Digital agency Zone is launching a “Lets Cookalong” YouTube series for Tesco.
-McCann New York is helping the New York Lottery search for a missing Cash4Life winner.
-Bloomberg reports that “Advertisers lose $895 million per year to invisible fraud within mobile apps.”
-Adweek speaks with The Mindy Project’s Mindy Kaling about moving from a major network to Hulu.
-Mayor Bill de Blasio halted his plan to cap the number of Uber drivers in New York.
-Adweek counts down “The 12 Most Viral Ads of 2015 (So Far).”