Thursday Morning Stir

By Kiran Aditham 

-Following a national search and “competitive review,” organic foods brand Earthbound Farm has tapped Minneapolis-based agency Haberman to serve as its PR/digital/social AOR.

-It looks like Charlie Anderson’s role at Project: Worldwide  has expanded as the former Saatchi & Saatchi X CEO has launched a shopper marketing unit within the Project fold dubbed Shoptology.


-Israel-based BBR Saatchi & Saatchi has released a case study to show how it searched for a “goddamned good programmer” via the game, Diablo 3 (above).

-Dentsu-owned digital agency 360i opened up its second international office in Toronto (the first’s in London). link

-According to a Social Media Examiner report, only 37 percent of marketers think their Facebook advertising is effective. link

-L.A.-based prodco Pulse Films has signed director Eidur Snorri, founding member of directing group The Snorri Brothers, to its roster.