With the U.S. Women’s National Team playing their first game in the Women’s World Cup today, Thousands Creative kicked off a new campaign for Nike Soccer, entitled “No Maybes.”
The 60-second spot “American Woman” launches the campaign with a look at the team training in preparation for the tournament. Abby Wambach, Alex Morgan, Sydney Leroux, Carli Lloyd, Christen Press and Megan Rapinoe all appear decked out in Nike Hypervenom IIs in the ad, which is set to a certain song by The Guess Who. It illustrates the “No Maybes” mentality by showing the the team going through grueling hours of training before they ever step on the pitch.
“You have to have a team mentality with the competitiveness of the individual,” explained U.S. Women’s National Team captain, Abby Wambach, who also recently appeared in an ad for Cree. “You want to make sure that everyone around you has the same mentality and then enmesh those individualities. We are masters of controlling ourselves and bringing out the best in each other.”